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What does the workflow look like between affiliate, brand, and creative teams when developing co‑branded assets or publisher‑specific content?*
Which growth levers within the affiliate channel have historically driven the strongest results for Comfrt, and which ones do you see as underutilized today?*
How does the affiliate team collaborate with brand, creative, and performance marketing when planning placements, promotions, or seasonal pushes?*
What criteria does Comfrt prioritize when evaluating whether a publisher is truly incremental or aligned with the brand’s customer profile?*